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There have been a number of wonderful inventions during the 20th and 21st century. Some of these creations have been both massive and minute. Very few of mankinds modern creations have revolutionized working life so much as the USB flash drive though. Ok now that might seem a bit much for some people but the reality remains the same – USB flash drives have made the working lives of millions of office workers, teachers, students, IT and other professionals massively more simple. If you already one (or a few) USB flash drives then you’ll know just how incredibly useful they are. If you don’t already own at least one USB memory stick then hopefully this article will help convince you of their absolute usefulness in both your working and personal life.

So what’s so great about USB flash drives?

Small

Prior to the creation of USB flash drives all external storage devices for computers were either bulky or awkward (dozens of blank discs for example) or sometimes an annoying combination of being both bulky and awkward. USB flash drives are also called Thumb Drives because they’re about the size of your thumb (although some are much smaller now) and you can easily fit several gigabytes of data in your jeans or shirt pocket thus eliminating the bulky and awkward factor straight away.

Portable

USB flash drives are about the single most portable data backup device possible. They don’t require an external power source of any kind, nor do you need any cables or tools to set them up and last but not least they don’t require any additional software to be installed for them to work on any modern computer (Windows XP, 2000 and Vista and most Macs) so you can quite literally pick them up and use them anywhere you want.

Reliable

Once the data is stored on a USB flash drive you can rest assured that it’s going to stay there and be there when you next need it. This is totally unlike the world of floppy disks or rewriteable CD/DVD discs where they can just stop working for no apparent reason. Flash drives were built to provide consistent and reliable performance. Most of these drives come with built-in write protection to prevent you from overwriting your own important data – if you were silly enough to do so.

Tough

For years people fiddled with boxes of floppy disks and CDs/DVDs. These were bulky, easily lost and easily damaged. External hard drives also provided another method of transporting data between systems but the smallest jolt was and is enough to kill an external hard disk stone dead. USB flash drives are based on what’s called Solid State Memory – this simply means that it’s the same as standard computer memory in that it has no moving parts and is therefore almost impossible to damage (except for jumping up and down on it or maybe hitting it with a hammer for example. Please don’t test either of these theories at home!)

Mass Storage

The first USB thumb drives only offered between 16MB and 64MB of storage space. The incredible popularity of these drives has driven the desire for more and more storage space to new heights every few months. Currently 8GB USB drives are becoming pretty common and it won’t be long before the 12GB and 24GB models hit the market. To put this in perspective 8GB is enough to hold 2 full DVD quality movies or about 2,700 high quality MP3 files – surely this is enough for you? No?

The portability of the USB flash drive combined with reliability and the more than generous storage provided by such a tiny device make them the smart choice for anyone who needs to move files between PCs or simply just keep a second copy of their most precious data on a secure and reliable storage device.

As you look to establish an online presence, it is very important that you select the right web hosting company. Web hosting is the service that delivers your website to people when they type in www.yourname.com. There are thousands of these companies online today, and knowing the right questions will help you select the one that meets your needs. Here are some to get you started.

1) Is domain registration included, or do I have to pay extra?

Most of the best web hosts today offer free domain names (the .com) when their clients sign up for a long-term package. Registering your domain with the company you host with reduces headaches and hassle that can result from trying to import your domain to your hosting company. However, understand that this feature is often only available when you pre-pay for one year or more.

2) How many websites can I host with this hosting package?

Many internet marketers have a large number of websites. These websites can be informational sites, or websites used to target very small niches. Whatever the reason, having the ability to host extra domain names at no extra charge can save you from purchasing a brand new hosting package for each domain you register.

3) What is the percentage of guaranteed uptime?

When a web host experiences downtime, your websites are inaccessible and your company could lose money. Leading hosts will guarantee the amount of uptime – which should exceed 99.8% for the best companies.

4) What level of service does the company provide?

From uploading files to configuring systems, hosting a website can be a tricky business. You need a company that provides world-class support when you need it. Before signing up for a hosting package, make sure the company you’re considering provides support through multiple methods: email, phone, helpdesk, knowledgebase, and a customer forum. The best companies will offer 24-hour phone support in case of emergencies. When hundreds of thousands of dollars are on the line, you want to have this level of service.

5) Does the company offer a money-back guarantee?

Occasionally people run into web hosting companies that provide poor service or slow web servers. In order to prevent yourself from being locked into a year-long contract with a company that does not provide the level of service you need, make sure the web host you’re considering offers a 30-day money back guarantee. This is standard in the hosting industry, and nearly every reputable host offers it.

Every business relies on effective communication with its customers. Communication doesn’t just convey information, it inspires trust, builds credibility, stimulates involvement and generates loyalty. But in today’s global, hi-tech, rapidly changing business environment, how do you ensure you’re communicating effectively?

THE BENCHMARK – FACE-TO-FACE

There’s no doubt that face-to-face communication is the most effective method for most people. Why? Because of its two-way nature. It’s about dialogue. Listeners are not passive participants. When someone talks to us, we send a continuous stream of responses back to them. Some are verbal, but many/most are not. These responses have the power to actually change the message being disseminated by the talker. What’s more, they have the power to change how other listeners’ interpret that message. (Similarly, other listeners have the power to change your interpretation.)

Unfortunately, however, the global nature of business makes it impossible to conduct face-to-face meetings for every communication. So what are the alternatives? Specifically, what are the alternatives offered by technology?

EMAIL – THE STARTING POINT

The benefits of email are numerous and well known, and include (but are not limited to):

•Email is an excellent mechanism for distributing information to people. It is fast and cost effective.

•It is incredibly convenient – you can readily communicate across time zones.

•It provides a useful electronic paper trail.

•It can save a great deal of time because most of the fluff surrounding a phone call (the social niceties) are seen as unnecessary in email.

•It allows recipients to read and respond to messages in their own time.

•The wording, grammar and punctuation in an email can be considered and edited before finally sending.

But email does have its limitations:

•Its lack of social niceties is a double-edged sword. Without the benefit of other communication cues, it’s sometimes hard to interpret the tone of an email, and this can make some messages ambiguous.

•It isn’t ideal for critical communication. For many people, emails are not ‘real-time’ communication. We all have that unaddressed email sitting at the bottom of the list. Because emails are so easy to ignore, they’re also easy to forget.

•Ironically, email’s dissemination effectiveness has been one of the major impediments to its communication effectiveness. It’s so easy to send emails – and they’re so anonymous – that our inboxes are now flooded with SPAM. Consequently, emails are viewed with some suspicion. It’s sometimes hard to identify legitimate emails, but it’s very easy to just hit Delete.

•Because email senders are typically geographically (and often culturally) distant from their recipients, they have no immediate visual and aural cues to help them tailor the message as they type.

But there’s no need to ‘throw out the baby with the bathwater’. Email is an excellent solution to many communication needs. And for those it is ill-equipped to handle, there are newer, more appropriate technologies that are built for the job…

WEB 2.0 TECHNOLOGIES – THE PERFECT SUPPLEMENT

Web 2.0, a term coined by O’Reilly Media (an American media company) in 2004 refers, to a second-generation of internet-based services that let people collaborate and share information online in new ways.

Web 2.0 technologies are well defined in www.wikipaedia.org, which suggests that these sites allow the users of the sites (members) to create and share content, including exploring and discussing ideas, opinions, initiatives and issues. Web 2.0 is all about communication. It is the evolution of the internet from an endless library of static pages to an endless world of conversations. These pages can be restricted to particular individuals (eg the executive), or open to all members. The only difference is that the interaction takes place in cyberspace, and those taking part can be sitting behind a keyboard just about anywhere on the planet.

Importantly, a reader’s understanding of the message in a Web 2.0 communication is determined, not just by the publisher, but also by the responses (e.g. comments) of the audience. What’s more, the publisher’s actual message tends to be far more fluid as it, too, is informed by the responses of the audience. In other words, Web 2.0 services are far more like face-to-face conversations than any communication technology before them.

So what are these emerging technologies that we should be keeping an eye on? The two most notable are ‘Wikis’ and ‘Blogs’. The following definitions are from http://www.wikipedia.org, an online encyclopaedia developed as a wiki.

•Wikis – A wiki is a type of website that allows users to easily add, remove or otherwise edit and change content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring. Examples include Wikipedia (wikipedia.com) and wikiwikiweb (http://www.wikiwikiweb.com).

•Blogs – A weblog, which is usually shortened to blog, is a type of online diary or journal which allows one to voice their opinion on something. Blogs often provide commentary or news and information on a particular subject. A typical blog combines text, images, and links to other blogs, web pages, and other media. Blogs are usually text based, but they can include photographs, videos or audio (podcasting). Blogs can be presented in a way that creates a conversation between users. As an example, see the Sydney Morning Herald travel blog (http://blogs.smh.com.au/lostintransit/).

THE USES OF WEB 2.0

As with face-to-face social gatherings and forums, online get togethers attract a broad spectrum of participants eager to engage, entertain, befriend, advise and lecture.

It was reported in The Australian (Tuesday 8 August 2006) that the social computing element of Web 2.0 has recently been embraced by the US Government. The US State Department has started including blogs and other Web 2.0 concepts to deliver public information to citizens. It is also using wiki style services to improve information by permitting small expert communities to improve advisory services.

The same article advised that Australia’s leading information advisory body, the Australian Government Information Management Office, had begun experimenting with the use of blogs, wikis and other Web 2.0 technologies.

As new online social networks mushroom, they are becoming increasingly focused on niches, ideally suited to membership based organizations and the NFP sector. Examples of general public social networks include My Space (http://www.myspace.com), Classmates (http://www.classmates.com) and Bikely (bikely.com).

OTHER USEFUL TECHNOLOGIES

•SMS – Short Message Service (SMS) is a service available on most digital mobile phones (and other mobile devices, e.g. a Pocket PC, or occasionally even desktop computers) that permits the sending of short messages between mobile phones, other handheld devices and even landline telephones.

•Podcast – Podcasting is the method of distributing multimedia files, such as audio or video programs, over the internet using syndication feeds, for playback on mobile devices and personal computers.

•Webinars – Web conferencing is used to hold group meetings or live presentations over the internet. In the early years of the internet, the terms “web conferencing” and “computer conferencing” were often used to refer to group discussions conducted within a message board (via posted text messages), but the term has evolved to refer specifically to “live” or “synchronous” meetings, while the posted message variety of discussion is called a “forum”, “message board”, or “bulletin board”. A webinar is a seminar which is conducted over the World Wide Web. It is a type of web conferencing. In contrast to a Webcast, which is transmission of information in one direction only, a webinar is designed to be interactive between the presenter and audience. A webinar is ‘live’ in the sense that information is conveyed according to an agenda, with a starting and ending time. In most cases, the presenter may speak over a standard telephone line, pointing out information being presented on screen, and the audience can respond over their own telephones, preferably a speakerphone. Whilst not necessarily considered Web 2.0, Webinars can also be a useful mechanism for information distribution and discussion amongst membership based organizations and SMS can provide important or urgent confirmations.

CONCLUSION

Email is – and will continue to be – an incredibly useful and convenient communication tool. In fact, with the emergence of new technologies that are either more direct, more immediate, or more like face-to-face communication, email is improved. As businesses supplement their email usage with other communication technologies, email will be increasingly reserved for those communications to which it is ideally suited.