SEO Blog, Web Hosting & Website Development Guide

Archive for October, 2011

Customers searching in a search engine query for web hosting reviews are bound to find websites offering many similar companies and portraying identical layouts of web hosting reviews and comparison charts. Customers browse between many identical hosting service providers across a large spectrum of different web hosting review websites, and feel perplexed by having to distinguish which hosting providers are the best when all reviews are covering equivalent web hosting companies.
What’s the reason for the similarity in web hosting companies, cheap prices, and the amount of benefits? That’s simple, affiliation.
So just what is an affiliation? Affiliation is what the top web hosting companies do to control the web hosting industry by setting-up a “retailer” like environment across the internet. It is a modern day version of how corporations franchise themselves globally. In this scenario, a normal person can set up their own website and affiliate themselves with any of their review website’s self-proclaimed “top 10 web hosting companies”.
How is this affiliation system trustworthy when it is so widespread across the internet? The affiliation system allows web hosting providers’ greater access to their target market without the necessary work to expose their sites online. Through search engine optimization and letting people accomplish the work for them, hosting providers become increasingly popular for customers seeking the best web hosting companies. The affiliation strategy also creates a shakeout in the web hosting market; smaller web hosting companies cannot afford to compete or pay people to affiliate and are thus back shelved in the lower ranking pages on search engines and therefore never seen by customers.
Although the affiliation system portrays web hosting review websites as a scam, that is not the case. The affiliation system permits web hosting review sites to create a site which is based upon the best top web hosting service providers. If these hosting companies didn’t have the money to spend on affiliation, they certainly wouldn’t have money to spend on customer service, greater benefits, high quality servers, and hosting millions of websites across the internet yearly. This affiliation is what allows review sites to create a site solely constructed around all the benefits, and cheap prices, as well as coupons and deals (such as a free month off) .
If it wasn’t for hosting affiliation, review sites (and SEO specialists) wouldn’t combine to bring you solid reviews concerning the top web hosting providers on the market. In today’s world is everything is profit oriented, but that is the flexibility which creates these review websites and allows you to purchase a company which fits your financial needs and attain benefits which support your website structure.

Huge Mistake #1: Creating a Website with Flash — Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers by as much as 370 percent?

Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings…

What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)

Huge Mistake #2: The “Internet Catalog” Approach — You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the truth.

Here’s why: There’s an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time…

“When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.”

Huge Mistake #3: Optimizing Your Sales Site for the Search Engines — You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ so often that most web designers will offer to do this for you at no, or little extra cost…

What they don’t understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.

Here’s why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you’re going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?

For years, it has been taught that you should always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services…

Wrong Again! — The truth is that you should never optimize your sales page for the Search Engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines – without ever *touching* your sales site!)

Huge Mistake #4: Having a “Graphics-Based” Website — Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?

After all, your sales message (or “web copy”) is The #-1 most important factor in a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale.

Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave. If you’ve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.

That’s a “customer-killer” in and of itself – however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.

Huge Mistake #5: Designing a Website with Zero Marketing Experience — Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault – they simply have no or very little marketing and sales experience. After all, they’re just website designers…

However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine… it won’t go anywhere, and it’ll just waste your time and money!

For help on website design please visit www.onlinewebconsultants.com

There are not many things you need to consider when you want cheap web hosting. Mainly there is one: PRICE.

You want to save as much money as you can… and that’s about it.

But hold on for a second. What if cheaper means that you’ll loose money? Would you consider it then?

Ok, this is what I mean. I’m definitely all in favor of getting great things at cheap prices, and if you are here this means you are as well.

There is just one thing that can be better than cheap web hosting, and that is Great cheap web hosting.

You could spend years trying to find a good company. The last thing you want to be doing is making midnight calls to your so called hosting company yelling at them because your site is not up.

Reliable is good. Reliable and cheap is better.

Where can you find it?

Here’s what you need to look for:

- Live support 24 hours a day. Very important. Make sure they have their online support available all the time. Any questions you have, you get an immediate answer. I can’t tell you how many times this has helped me even though I never though I’d use the damn feature when I signed up.

- Cheap price. A basic for the smart shopper. There are many great hosting companies out there, so finding the combination between cheap and quality will pay off very handsomely in the long run.

- Money Back Guarantee. Pay for what you like. Don’t like the service, give it back. This keeps them giving you the service you want, and you feeling great about your hosting service.

You will want to look for 99.9% uptime guarantee on their site so you make sure they won’t crash on you.

Above all, there is one thing you have to consider.

If you plan on growing you online presence, your going to continue registering host several domains.

Since we are looking for cheap web hosting, paying 3 dollars for each is out of the question.

You want the big cajuna. The ultimate secret. To be able to host all of your domains (even if you have 10 or 20) for less than 10 bucks.

This is were real cheap web hosting comes in. There are not many of these hosting companies around, but it’s always a big plus to have the option of adding more domains without having to pay a cent more. If you find that, you’ll save yourself years of trouble and hundreds of dollars as well.