SEO Blog, Web Hosting & Website Development Guide

Archive for May, 2011

This introduction to getting more traffic to your website without spending a lot of money is what any business on the internet strives towards and we will cover the basics, which will be followed by a more focused look at other ways to get traffic to your site in subsequent articles.

Anonymous to many there are a few ways of attracting visitors to your site that do not require risking a lot of cash. But consider the fact it’s not that simple and takes more work on your part.
So, if you prefer to work to get traffic to your website, instead of paying for it, then here are a few simple ways to accomplish that:

1. Submit to article directories is perhaps one of the most valuable ways of driving traffic to your website. By writing and submitting articles with a theme associated to your website, you are almost guaranteed of getting traffic to your website for an extended period of time. As long as your articles stays in the directories that you suggest to, people can find it and the odds of receiving traffic to your website is substantial. Some of the submission sites where you can submit to are goarticles.com, ezinearticles.com, dime.com, articlecity.com and Marketingtooltime.com.

2. Search Engine Optimization (SEO) is a procedure that you apply on your web site pages to rank higher in the search engines. Search engine optimization is not hard to learn and there are several software applications that do a good job of SEO.
Search engines first look at your meta tags to determine what your site is about. Here are a few key factors when preparing meta tags:

As you continue to read this article, pay special attention to how parts 1 and 2 relate to one another.

a) Your domain name should have your keyword in it.

b) Title tag for each page of your site should include your keyword.

c) Your keyword should be on the first paragraph of your page.

d) The image alt tags should include your keyword.

e) The directory and file names of each page of your site should also have your keyword.

3.Create a blog that links back to your website.
Blog Posts at Blogger.com are readily indexed by Google and other search engines. By updating your blog you are feeding the search engines. and each time you put new content out, the search engines will spot it and th spiders will come.
Putting your keywords in the content of your pages will help you rank higher in the search engines.
By placing a link in your blog back to your site the search engines will follow the link and your site will get indexed and updated more often .
Blogging is painless and it adds a lot of your web pages to the search engine index that and without these pages you will not be found on a keyword search,
There are several places to get unlimited blog accounts started with some that are hosted free such as Blogger.com, Another popular blog application is WordPress.com that is hosted on your website.

4. Posting in forums relevant to your theme will give you the opportunity to place your links, to your products and services in the signature line, so you will get visitors from the forum members and search engine, that follow your link.
Make sure the signatures you publish in forums are memorable to magnetize readers and make them click on your related link and come to your website.

These 4 marketing tactics are simple and cheaper ways of getting visitors to your website. By implementing the above strategies on a regular basis would warrant a flow of traffic not only for the brief term but also for the long haul.

Virtual dedicated servers or Virtual private servers are a form of virtualization (being something in practice relating to storage management technique) that splits a single physical server into multiple virtual servers. The practice of partitioning, example – dividing a single server so that it appeared as multiple servers has long been common practice in mainframe computers, but has seen a resurgence lately with the development of software and technologies such as Open VZ, Free VPS, VM Ware, Xen, FreeBSD Jail, User-mode Linux, Linux-VServer, and Virtuozzo.

In the Internet hosting service industry, virtual private servers fill a part – unit of area between shared web hosting service and dedicated hosting service, and form the main-stay of some service providers products’, such as example – Miniserver.

They allow root-level access to individual clients without requiring physically dedicated servers. They are most widely used by businesses and individuals that need a customized solution that cannot be filled in a shared hosting environment.

A variant of virtual hosting is Concentric (common middle point – sizes & circles with same middle point) proprietary clustered hosting technology. It uses a cluster of physical machines each running virtual hosts.

Virtual private servers have also become popular for their ability to establish sandboxes. For example, a single physical server might have two virtual private servers running: one hosting the published (live) website, and a second which houses a copy of it. When updates to crucial parts of software need to be made, they can be tested in the second VPS, allowing for detailed testing to be conducted without requiring several physical servers.

Virtual private server’s computer security is also sometimes employed to provide honey pots. This allows a machine to deliberately run software with known security flaws. Because it is possible to quickly deploy multiple virtual private servers on a single computer, honey pots are much easier to deploy, allowing better insight into the world of computer security.

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Stage 1 – Style over substance
The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear – style over substance.

Stage 2 – Designing for online visibility
In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Typically, that’s when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company’s pitch because the beautifully designed site couldn’t possibly be the problem with low site traffic. Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company cannot understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth — they simply did not design and write an effective web site — because it would mean losing thousands of pounds in business

Stage 3 – Designing for your audience
By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates early in the design phase can save a company thousands of pounds in online marketing costs.

Stage 4 – Site redesign
After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.

Conclusion
Web sites should always be designed with your target audience in mind, not your own personal preferences. Colours have meaning. Professional designers understand the psychology of colour and the use of white space to best project the image your audience wishes to see. (For example, try not to use the colour red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO’s or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They’re not. Your target audience who will ultimately determine the success or failure of your site.